1. Try dry cleansing. Face washing can be seriously underrated, but it’s important to remember that every skincare ritual should begin with cleansing. And try it dry! First, apply a foaming or gel cleanser to a DRY face and massage over skin evenly, including corners of the nose, dimples in the chin, and nasolabial folds. Next, add water, massage over skin again. Finally, rinse well and then pat dry. Why is dry cleansing more effective? On a dry face, the cleanser doesn’t get diluted with water at the beginning of the cleansing process and spreads more evenly to lift off dirt, dead skin cells, and makeup.
2. Do double cleansing. Have you ever used a 20x magnifying mirror and examined your skin AFTER cleansing? You might be shocked to see micronized makeup and BB creams staring out at you from your pores or crevices of the skin… which could develop into breakouts or milia, those tiny white bumps under the skin that may never go away. One way to help prevent this is to do double cleansing. First, dry cleanse with a milk cleanser (dry, combo, sensitive skin) or a foaming cleanser (normal, aging skin) for dealing with micronized makeup and BB creams. Do a second cleanse using a gel cleanser, which will help clear pores and sweep away stubborn debris.
3. Exfoliate for a clean slate. Exfoliating at least once a week is essential. Why? Dead skin cells block out moisture and nutrients, but exfoliation allows for maximal absorption of active ingredients that help renew skin, such as like moisture-boosting molecules, antioxidants, and collagen-promoting stem cells, growth factors, and peptides. Use an ultrasonic beauty tool with at least 28,000 ultrasonic vibrations per second, which will deep cleanse pores, exfoliate, and wiggle out blackheads. In these days of technology at your fingertips, it’s easy to do an at-home treatment that in the past would have been limited to professional salons.
4. Rotate and customize your serums. There is a serum for every season, for every reason! If you don’t want to buy new products for every season, customize what you already have. In these days of skincare advancements and ever-evolving technology, serum rotation is the name of the game, because skin can have a diminished response to the same ingredients when used over time. That’s because when you customize or cocktail different serums, your skin responds to different active ingredients. The best tip? Switch serums throughout the year, according to changes in season, environment, and skin’s specific need. For example, skin might need a more hydrating or moisturizing serum for dry, chilly winter days, and a brightening serum or an anti-aging serum at other times of the year. Think of rotating and customizing serums as doing a circuit training routine… for the best of skin fitness!